28 June 2013

She's Got Style: Shawn and Claire : Shock And Awww

Hey Everyone! Today I'm featuring 2 lovelies in my series 'She's Got Style!', the dynamic  twin sister design duo from Michigan are so vibrant and cheerful, that I'm sure you too will be a huge fan of them, please read and enjoy! 

Shock and Awww is a custom stagewear company founded by identical twin sisters, Shawn and Claire Buitendorp.  With degrees in Fashion Technology and design positions with famed designer, Betsey Johnson, under their belts, Shawn and Claire ventured head first into the world of fashion by dressing one of music's biggest stars, Katy Perry for her California Dreams Tour.  Shock and Awww has had the pleasure of dressing such esteemed individuals as, Katy Perry, British X Factor winners Little Mix, Betsey Johnson, NERVO and Teen Vogue's Andrew Bevan.  Their work has been featured in Katy Perry: Part of Me, Little Mix's most recent music video "How Ya Doin'?" featuring Missy Elliott, Teen Vogue, Nylon Magazine, Women's Wear Daily, Billboard.com, as well as on numerous blogs and fashion websites.  With the launch of their new website, www.shockandawww.com and future webstore, Shock and Awww is continuing to break into the fashion industry with their edgy and feminine designs. 

How would you describe your personal style?

We originally came up with the name Shock and Awww, to reflect our differing personal styles.  Shawn's personal style is edgy, graphic and sporty- perfect for Shock, and Claire's personal style is feminine, retro and flirty- the epitome of Awww.  But, the style of Shock and Awww aims to blend these two styles, think Jeremy Scott meets Dior Haute Couture, street fashion with classic silhouettes, for no one should be locked into one specific style of dressing.  

Who are your style icons.... Who do you draw your inspiration from?

Our style icons are all similar in that they dress for themselves.  They bring a sense of confidence to their looks, that makes even the craziest of ensembles irresistible!  We love seeking inspiration from Betsey Johnson, Gwen Stefani, Rita Ora, Katy Perry, Nicki Minaj, Rihanna, Jessie J and the designs of Lacroix, Tod Thomas of Victoria's Secret and legendary costumer Edith Head.  We also draw a great deal of inspiration from the average tumblr girl, for the creativity they display through their outfit choices can be even more impressive than those of stylist employing stars.  In addition, we draw style inspiration from men as well, such as Pharrell Williams and Dan and Dean of Dsquared2.  

When did you realize you had a passion for fashion?
We would like to say that fashion was in our blood from the beginning, but we didn't realize that fashion would be our calling until college.  We always thought we wanted to be architects or engineers!   Not until our first classes at our local community college did we realize that fashion design blended the mathematical and analytical thinking of engineering with the whimsy and freedom of expression of art.  Besides, we don't think that our nose rings and Shawn's mohawk would fit in an architectural setting lol.  We didn't realize that fashion would be our eventual career until we found great success on a whim, by dressing Katy Perry for her California Dreams Tour.  It is literally shocking how much we have accomplished in 5 years- and it's a true testament to the fact that you can achieve anything you set your mind to!

What is the one trend you wish would die/be over?
Ahhh. This is a hard one.  We feel that as fashion designers, the public should have free expression with how they dress, and so, as long as they rock the look, who are we to say that it is fashionable or not.  That being said, our biggest fashion faux pas is ill- fitting clothing.  This drives us up the wall!!!!! Seriously people, whether you are a size 2 or a size 20, squeezing into something too tight, or swimming in something too large just does not flatter your figure!  

What is your favorite accessory?
Claire- Can I say that nice hair is the perfect accessory?  My confidence always shoots through the roof when I have a beautifully coiffed style!
Shawn- I've really been into menswear accessories- hats, (5 panel, fitted and snapbacks) watches and backpacks.  The more colorful and patterned the better!

What is your favourite make-up product?
We feel you can never go wrong with a bright pink lip.  Right now we are rocking Maybelline's Vivids in Fuschia Flash.  It's inexpensive, long lasting and the perfect shade of poppy pink.  Hint, hint, it also doubles as blush if you're in a pinch!  And... it's also perfectly kissable.... if only someone would ask me!

Find them: 

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Thanks for reading everyone, I don't know about you, but I have the sudden urge to blast Katy Perry and reach for a lollipop! ;) Life is sweet, and I am grateful for women who celebrate fashion, love and laughter and share it! Salut ladies!

Natalia Oh! 


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